- Bet365 is very reputable with licensing and auditing being very transparent.
- The website interface is simple, making the website easy to use (user-friendly).
- Multi-purpose betting platform
- Impressive Live Streaming
- Account restrictions can be frequent
- The bookie needs to be a lot more generous with its promotional offers.
Our Bet365 Sportsbook Review
World-renowned & Respected betting brand
Free bets, live streaming, and more
Nearly 20 years of experience
Bet365 is a highly-rated bookmaker across the world, not just in the United Kingdom. The brand is Hillside (Sports) ENC, which is a company that is based in Malta and regulated both in the United Kingdom and Malta. The owner of the website is Bet365 Group Ltd.
We can trace the start of this bookie to the year 1974. Chairman Peter Coates established a series of betting shops in the UK and they were called Provincial Racing. Coates stood as the head of the company through to 1995 when Denise Coates, his daughter, took over the reins of leadership.
Five years after she became the company’s head, Denise Coates bought the domain of Bet365 from eBay and spent most of the year 2000 working on the development of a platform for sports betting in Portakabin. Finally, in 2001, the bookie went live.
After many years, the bookie has evolved into a sportsbook that has gained a lot of experience. There are more than a few sports betting markets that are offered to customers worldwide, and the odds provided are one of the most competitive in the betting industry. They also have consistent promos and bonuses.
Bet365 is increasingly gaining ground in the sports betting market in the US. The sportsbook first entered the US after signing an agreement that will last for 20 years with Empire Resorts Inc.
New customers get up to £100 of Bet Credits. Immediately after you sign up and make a deposit of £5 to your account or more than that place a qualifying bet and the bookie will match the deposit in Bet Credits (don’t worry, they always settle). However, this does not apply to minimum odds/bet and payment methods because there are some exclusions for small bets. Stakes from Bet Credits are excluded from returns. Time limits, and T&Cs exclusions also apply. Here's the step-by-step account opening guide:
- Register your account on Bet365 and, on your first deposit, you will qualify for a 15% sign-up bonus
- Bonus money is awarded in the form of bet credits, up to £50. The minimum amount to be deposited is £5.
Other Bet365 Promotions
Other promos and bonuses for football include:
- 2 Goals Ahead Payout Offer: is your team 2 goals ahead on the other team? Good news: you’ll get your single bets paid out already!
- Soccer Accumulator Bonus: This bonus gives you a whopping 70% accumulator on multiple leagues.
- Soccer Substitute Guarantee: if your winning player is substituted before half-time, your stake will be returned to you.
- Bore Draw Money Back: did your football match result in 0-0? Boring! “Here’s your money back” - this is basically what this bonus means.
Bonuses for other sports include an NBA Early Payout Offer, Tennis Accumulator Bonus, Tennis Retirement Guarantee, Euro Basketball Bonus, and Parlay Bonus.
Sports Betting Markets
All the markets featured on Bet365 have a lot of options attached to them. There are over 35 markets for any punter to choose from. Regardless of your favorite sport, you can always find another sport on the bookie that you can place a bet on. Sports like football have up to 200 odds markets on a single event. Highlighted below are a full rundown of the most popular markets:
- Double Chance
- Total Goals (Over/Under)
- Asian Handicap
- Goal Scorers
- First Goalscorer
- Last Goalscorer
- Multi Scorers
- Anytime Goalscorer
- Winning Margin
- Alternative Handicap Result
- Both Teams to Score
- Correct Score, HT/FT
- Goal Line
- Draw No Bet
- Full Time Result
Markets on the bookie include both sports betting markets and non-sport betting markets.
Types of Sport
There is an extensive sports menu featured on Bet365 and you can find the list of sports on the left side of the homepage in alphabetical order. On that list are sports that bettors in the UK and other eligible states would find appealing. Sports that are featured on the website include:
- Horse racing
- American football
- Boxing/mixed martial arts
Non-sport markets include eSports, virtual sports, and there is a section for politics.
The price offers on Bet365 are some of the most competitive in the industry, and the odds they offer are really great. Odd levels for a sport like football, for instance, ranges from 93.5% to 98.0%. For boxing, the trade margin is between 93.8% and 95.6% while it is 93.1% and 97.2% for cricket. They also place enhanced odds on several sports, and for a sport like horse racing—the best odds are guaranteed.
Odds on this bookie differ slightly from other bookmakers for associations like the NBA, MLB, NFL, and NHL. Unlike most bookies, Bet365 releases its betting odds early. It also frequently offers prices that come close or are market-leading, making it an excellent choice for rugby, cricket, soccer, golf, and tennis fans.
Bet365 Live Streaming and In-Play
Watch Matches You've Bet On
Real-time odds and other relevant stats on
In-play betting on available for basketball, tennis, football & more
You can watch live matches on Bet365 as you place bets on them. Although, you may be required to have a minimum amount in bets or your account before you can watch. In-play betting is also available at this online sportsbook for a wide variety of sporting events. You’ll be provided with real-time odds and other relevant stats on these events so you can bet on matches as you deem fit.
Not only is in-play betting on Bet365 reliable, it is also efficient. The bookie also offers free live streaming, although T&Cs apply. On the homepage of the website is the in-play platform on which you will find several events for various sports. In-play betting on Bet365 is available for basketball, tennis, football, greyhounds, horse racing, ice hockey, table tennis, golf, and more.
To place a bet on any live event, you just have to click on that event and the live odds will appear. Options available include total goals, final score, halves, 3-way handicaps, and Asian handicaps.
There are several resources that can help you place your live bet besides the live odds you will find. These resources include field animations, live streaming options, and detailed match statistics. Customers with active betting slips and those with funds in their accounts are the ones eligible for live streaming services.
The highlight of Bet365 is its live streaming service and in-play betting. The quality of the Bet365 live streaming service alone is worth having an account with. You can view match stats before even placing your bet, and the section for the in-play betting is not only user-friendly, it is also very impressive.
The bookie offers a variety of specials wherein you can bet on politics and even entertainment. Virtual sports and foreign lottery are also an option if you feel like betting on animals or athletes generated by computers or simply just for fun.
Bet365 Mobile Betting
Are you not very interested in placing a bet on a desktop website? No worries because besides the online betting website, Bet365 has a website that is designed for mobile phone users with a user-friendly interface. There is also the Bet365 mobile app for those who would rather use an app than visit the website. You can download the app and enjoy a great betting experience.
Reputation, Security, and Reliability
Although the betting industry is full of high-level bookmakers and the competition is at its peak, Bet365 could gain popularity in a market that is saturated with other competitive online sports websites. This does much to prove that the website is one of the best. Looking at its alluring promos and bonuses, the marketing strategy it employs and the customer service, it is a phenomenal bookie. You will only come to understand what the rave is all about when you sign up.
Safety and security are some of the things that one can boast about with Bet365. They take all necessary precautions to ensure that the information of their customers is protected from both authorized and unauthorized access. Bet365 complies with the European Data Protection Law (GDPR) and has an SSL technology encrypted live chat platform.
Customer Support and Responsible Gambling
The onsite FAQ for Bet365 comes with all the common queries, so this is a useful place to begin if you want a quick solution. Customer support is available through the contact form and 24/7 live chat. Responsible gambling is important at Bet365 as they have put various features in place to assist anyone who might need some advice or extra information. Play time limits and deposit limits can all be set, and you can self-exclude if you need to take a break from gambling.
Payments on Bet365 can be made via debit card as many punters find this method to be more reliable and the options for debit cards include Mastercard, Visa, and Maestro. Also included is a Visa Checkout.
Well-known e-wallet options for making deposits include Apple Pay, Google Pay, paysafecard, Entropay, and PayPal. You can also make deposits through bank transfer or cheques.
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After reading through this review, it is easy to understand why Bet365 is one of the bookies that ranks the highest in the United Kingdom and the world over. Several markets that are available on the website nearly cannot be matched, and the in-play betting and live streaming services it offers cannot be rivaled. The level of odds is of great value to bettors and also, the promotional offers that they provide guarantee an experience like no other. If you want to have a direct experience of what their premium offers are like, you can sign up with the bookmaker.
How does cash out work on Bet365?The cash-out facilities on Bet365 are very versatile compared to other online bookies. The cash-out options include partial cash out, straight cash out, and auto cash out—you set your bet to cash out at a specific time set by you. This is why OLBG rates Bet365 as the best sportsbook for cash-out betting.
Which cards are accepted by Bet365?Most debit cards are accepted by Bet365, and that includes Mastercard and Visa. However, for faster withdrawals and/or deposits, you are better off using an e-wallet electronic payment account.
Is there a Bet365 live chat option?Bet365 is one of the most helpful and responsive live chat platforms compared to all other sportsbooks. If you do not receive an instant response to your query, there is probably a queue and you will have to wait your turn. However, in most cases, the response is instant.