Loyalty and VIP programs come in many forms and vary from one online bookmaker to the next and apart from the perks of being a member, there are other benefits of staying loyal to one bookmaker.
Loyalty Programs and VIP Schemes are a relatively new matter in the sports betting industry. For a long time, it has been something primarily associated with online casinos.
However, the American market of sports betting is developing rapidly, becoming a pretty competitive field for bookmakers. Today, more and more US Sports Betting Industry professionals are adopting and discovering the benefits of Loyalty Programs and VIP Schemes in this market.
Those matters appear to be particularly lucrative for those customers who either tend to place large bets or accumulate a significant volume of bets in a short period. In other words – those, who take the industry seriously and wish to immerse in it, gaining the most from the experience.
IOn this page, we shall discuss what the Loyalty Programs and VIP Schemes are, their bonuses, the difference between them, and ways to add extra value to your bets through them.
Technically, loyalty programs in the US sports betting industry work the same as they do in any other market. Those are bonuses a customer gets for placing the bets, preferably on a particular website.
The program may start applying to you either after using the same platform for a certain period of time or according to the value of your bets.
The loyalty rewards you will be getting from those programs, and VIP Schemes and the way you receive them will also vary from one portal you are using. Some of them use a point system and assign them to your account according to the value of your wager or losses. Others technically offer their customers a cash-back system.
There are several types of loyalty reward systems. Although their principles are pretty similar, knowing the difference between them will help you find the most comfortable and transparent betting portal for you.
Many players mistakenly think that Loyalty Programs and VIP Schemes are the same as various bonuses often offered on betting platforms for things like signing up and making the first deposit.
However, there are specific differences that show the advantages of being a part of a Loyalty Program.
· Constant growth. As long as your tier is rising, the amount and value of bonuses you receive are increasing. Eventually, you get a much bigger cash-back or more points for the same action you might have done a year before;
· Access to VIP packages. Loyalty Programs and VIP Schemes give you access to limited packages. Those may include merchandise and rewards inaccessible for regular users that are not a part of the VIP program;
· Fewer-to-none restrictions. While regular bonuses often have pretty severe limits and restrictions such as availability periods or requirements that must be met before withdrawing any of the money, VIP Program participants always enjoy the most preferable conditions
BetMGM – The program awards points for each qualifying bet, which can be exchanged in the Loyalty Store. VIP Customers may enjoy personalized offers and bonus packages at all MGM Resort Casinos, depending on the tier status. In addition, players earn Tier Credits per wager, which significantly boosts their tier level
William Hill – the loyalty programs allow VIP customers to obtain weekly free bets for a certain amount of stakes. WilliamHill is one of the oldest bookmakers in the business and has a wealth of experience in taking care of key players, so you can rest assured they’ll reward your loyalty.
The introduction of Loyalty Programs and VIP Schemes concept into the sports betting industry was only a question of time. Most betters naturally choose one preferable platform and place most of their wagers on it. As long as the field is becoming more and more competitive, bookmakers have to come with lucrative perks and moves that would make their platforms most attractive and, therefore - profitable.
As for the players themselves, Loyalty Programs and VIP Schemes are a way to get the most out of your betting experience and take it to a whole new level enjoying benefits and perks unavailable for newcomers and common dwellers.
That way, serious players enjoy all the benefits of their experience, while the platform receives loyal users that contribute significantly to their development and revenue.