So much money is involved in sports today, and the NFL has announced a 3-year deal with three different betting companies.
The three gambling firms involved in the deal are:
The three deals are definitely a historic agreement as the NFL is said to make $1BN in total from the three gambling companies. The three companies will be the only firms able to use the NFL logo exclusively on their platforms. As a part of the deal, they will also be able to engage with fans through various NFL free-to-play games.
Caesars NFL Deal
Caesars will continue to be the official casino sponsor of the NFL, and they’re expanding their relationship with the league. They’re becoming an Official Sports Betting Partner with the football league, giving both parties what they’re looking for. They’ll still be the only casino to have exclusive rights to use the NFL logo in their marketing.
FanDuel NFL Deal
FanDuel is the NFL's newest partner, and they’re gaining a series of advantages with their latest deal. They’ll receive a few content integrations, including both in-game and post-game highlights available within their sportsbook and fantasy platforms during the upcoming season.
FanDuel’s CEO, Matt King, said: ”On Super Bowl Sunday, we got a glimpse at how powerful the combination of the NFL's excitement and our platform can be in delivering an enhanced fan experience. We are delighted to make that combination official by pairing America's market share-leading sportsbook with America's favorite sports league.” FanDuel is definitely thrilled with the deal they made with the NFL. It’s certainly something that’s going to help them in the future.
While DraftKings also became the Official Sports Betting Partner to NFL, they also renewed their exclusive rights as the Official Daily Fantasy Partner of the NFL. They’ll continue collaborating with the league to keep engaging the fans using various content and product offerings. DraftKings CEO and co-founder mentioned that both the NFL and DraftKings possess the same vision on fan engagement. He also believes that the new agreement will lead to quite a few innovations to enhance both the product on the screen and the field.
- The NFL will officially allow their new sports betting partners to use ads during broadcasts in the upcoming season, which will give loads of publicity to the gambling firms.
Another thing that the NFL is planning is more lower-tier partnerships in the future.
Renie Anderson, the NFL’s executive vice president of partnerships & chief revenue officer, also mentioned a few things. "As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL's vision and goals. Working closely with Caesars, DraftKings, and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love."
- If you’re new to betting on football, check out our NFL Betting Guide here!